Northland Labs, Northland Controls' internal development team, connects clients' disparate security technologies to provide faster access and use of vital security information.

Over time, Northland Labs was ready to officially enter the market, but in order to differentiate this adjacent service from Northland's primary offering, a separate visual identity became a priority.

A new name, BlackBear Labs, was developed and I accepted the challenge of creating a new look and feel while still connecting it to the primary brand.

This included logo creation, color and typeface establishment, custom graphics, printed materials, a customer overview deck, and a custom website.