From internal presentations that reach every employee to polished, customer-facing assets.
Better Together was developed as a new marketing direction to cheekily hint at how a new client and Northland Controls, a global physical security integrator, are stronger together, more secure together, and certainly, better together.
I sourced recognizable food pairings, specific to the target global region, to have a little fun (a Northland core value) and break the ice in what can sometimes be a stiff industry.
An ampersand was used as the anchor to tie each pairing together, "You & Us".
Northland's website design and current brand standards were used to guide the revamping of company overview decks, customer onboarding slides, and a variety of other internal and external presentations.
"Michael, please design an All Hands deck template around the principal of 'One Northland' (one connected community across all regions)."
No longer the Northland Labs, BlackBear Labs, an independent division of Northland Controls, required a new customer overview deck utilizing the new visual identity.
Michael Akiyama-Lee
GRAPHIC Designer • Brand Champion
An aspiring chef turned finance guy turned project manager turned graphic designer. My winding journey has finally led this creative back to where I'm meant to be. I am fueled and motivated by connecting people, businesses, and employees through engaging visual stories.
I revive your aging internal and external assets, build upon them, and create a cohesive design ecosystem across your entire organization, all while staying on-brand and on budget.
So let's grab a coffee, in person or virtually, and talk about how we can team up and conquer your goals together.
